For the 88rising Head in the Clouds (HITC) 10-Year Anniversary, I led the creative effort by establishing the comprehensive art direction that governed the look and feel for all visual assets. My design responsibilities spanned critical promotional and logistical materials, including official print and web designs for the Run of Show and lineup lists, alongside specialized digital graphics for social media artist lineups and trailer assets. I also developed practical wayfinding assets to ensure a cohesive and functional experience across the entire festival environment.